01
Brand strategy
I define the direction, positioning and communication of a brand before the first assets are created.
- Positioning and brand architecture
- Naming and tone of voice
- Communication strategy
Designing identity.
Coding growth.
I help companies build brands where strategy, design and technology work as one connected system.
16 Years of experience
in the industry
in the industry
1000+ Completed
projects
projects
80+ Satisfied
clients
clients
4 European markets
(PL, HR, DE, CH)
(PL, HR, DE, CH)
1 Your marketing
partner
partner
01 // Strategy
One partner, full accountability
I believe strong brands are not built through random decisions. They emerge when strategy, visual identity, communication, photography and technology form one coherent system. That is why I do not deliver isolated services — I help build brands as a strategic partner responsible for the entire process.
I work directly with business owners — from the first concept, through branding and website design, to implementation and marketing materials — making sure every element has a reason to exist and supports the same business goal.
Mateusz Sosna / creative director / ogniskova.
02 // Scope of work
From strategy to growth
02
Branding and identity
I create a coherent visual language that helps a company stand out and work consistently across every touchpoint.
- Logo and identity system
- Key visuals and brand assets
- Brand guidelines
03
Websites and online stores
I design and build fast digital products tailored to business goals, user needs and future development.
- UX/UI and interface design
- Websites and e-commerce
- Technical SEO and performance
04
Photography and content
I create authentic visual material so brands do not have to rely on generic or inconsistent stock imagery.
- Business and product photography
- Corporate portrait sessions
- Campaign and social media content
05
Marketing and campaigns
I connect creative ideas with business goals, helping brands reach the right audiences and grow.
- Campaign concepts
- Marketing consulting
- Conversion optimisation
06
AI and automation
I implement practical solutions that streamline marketing, content workflows and everyday team operations.
- Process automation
- AI tools and assistants
- Custom integrations
03 // Selected projects
Where design and code work together
Heineken Global Shared Services
Recurring corporate photography sessions for Heineken Kraków, created for both internal and external communication.
Blue Marina Apartments
A complete 360° marketing project for modern apartments in Marina near Trogir, Croatia — from logo and building signage to a booking-integrated website, property and lifestyle photography, and promotional films.
UHY Poland
A modern, extensive website with multiple forms and email marketing integration for one of Poland’s leading consulting firms.
Tauron Dystrybucja
Concept, visualisation and production design for Tauron’s promotional stand at the Energetab trade fair in Bielsko-Biała.
Portada Polska
Corporate and lifestyle photography supporting the marketing communication of the Portada wine brand in Poland.
Grupa Martes Sport
End-to-end private-label brand design — naming concepts, positioning and visual identity systems.
SB Dental
Concept and implementation of an online store for one of the largest dental wholesalers in Upper Silesia.
Viking
Corporate and lifestyle photography for Viking, the internationally recognised Polish outdoor brand.
MACmontage
Complete website delivery for MACmontage, a construction company operating in Germany and Switzerland.
04 // Contact
Let’s reveal your potential
Looking for a partner, not just a supplier?
Fill in the form to outline your challenge, or contact me directly using the details below.